Google: What to Look for in Q2 Earnings Report

Google (GOOG) will deliver its second quarter earnings Thursday after market close and analysts are expecting profits of $4.74 a share on $3.87 billion in revenue. Items front and center will include paid click rates, the integration of DoubleClick and any color on the advertising market in the U.S.

Among the key items Google will actually talk about:

• Paid clicks will be closely watched, but the focus has died down relative to the first quarter results. In the first quarter, Google’s paid click growth was up 20 percent from a year ago.
• The DoubleClick acquisition will also be more of an item this earnings report. Citi Investment Research analyst Mark Mahaney noted any comments on Google’s display ad business will be closely watched.
• Any progress on YouTube advertising as well as Android will be worth a headline or two.
• And then there’s the economy. Europe is slowing down and Google is a big player there. How will the slowdown in the U.S. and Europe hamper Google’s results? Chances are good the economic issue won’t impact Google, but these woes could certainly ding rivals like Yahoo.

Among the other items we’d love to hear Google talk about (fat chance on this happening):

• Thoughts about the Viacom lawsuit and user privacy;
• What Google really thinks about this Yahoo-Microsoft scrum;
• If Google were to hire Yahoo CEO Jerry Yang what would his role be?

Here’s a look at Mahaney’s handy cheat sheet (click for larger image):

Comments

[Amos]

Knowing these facts is not just to plaud for google you know, but what one does with them is very paramont; because these reveneu generated by google are for the public ie those who have been working with google. So what I am driving at is for every one who get access to this information to get started with google in revenue generation!